In the AI age, Brand Tech is foundational
In the AI era, products can be copied overnight.
The only thing that compounds is Brand.
The only thing that compounds is Brand.
Odyssey is the first brand-tech company offering a platform that integrates brand tracking, positioning, and segmentation—not just measuring brand performance, but empowering you to shape it.
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Uncover your brand’s full potential with our modular, brand tech platform
Find out more about our modular framework of brand tracking and strategic insights.
01
Brand Strength & Brand Funnel
Go beyond awareness. Odyssey measures brand strength and brand equity — Understand loyalty, perception, and performance at every stage of the funnel.
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02
Brand Landscape & Associations
Discover the functional and emotional drivers behind every brand — unlocking positioning, differentiation, and growth opportunities.
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03
Market Landscape
Odyssey maps the landscape of key players, market dynamics, and consumer preferences — revealing where to win and where to grow.
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04
Brand Position Strategy
Clarify your brand’s position, differentiate from the competition, and know exactly how to win.
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Brand Tracking, Segmentation, Position, Market Landscape and more - In One Platform
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Odyssey transforms how market research is done
Traditional market research
Traditional market research often leans on heavy consultancy, making insights expensive, slow, and hard to act on.
Odyssey combines the scalability of a product with the flexibility of customization — not just another service.
The few SaaS competitors within the space are lacking strategic height and capabilities.
Odyssey brings brand tracking, positioning, and segmentation together — delivering high-level, actionable insights.
On-demand data collection means insights aren’t always instant — sometimes taking months to be delivered
Pre-collected data. Clients can get onboarded instantly and get access to historical data and the full competitor landscape.
Tailored for your industry
No more endless waiting. Odyssey’s industry products are designed to give you the insights you need, when you need them — actionable from the very start. Explore whether your industry is part of our ready-to-use solutions.
If not, you can use our Custom Compass
Odyssey Energy Compass delivers monthly insights into electricity consumers’ needs and behaviors. Track your brand’s performance over time, see how you compare to competitors, and turn clarity into smarter decisions that create stronger opportunities for tomorrow.
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Beauty Compass provides market-driven insights that help your beauty brand stand out. Whether you’re a product brand or retailer, track performance, understand customer perceptions, and refine your positioning to drive growth in a competitive market.
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Know your donors, today and tomorrow. Fundraising Compass reveals what drives giving, how trends are reshaping donor behavior, and how your results compare to other organizations — while highlighting the barriers you need to overcome to grow donations.
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Customize your Brand Compass today. If your industri isn’t already covered, we’ll create a tailored solution with flexible modules — delivering insights that are both highly relevant and immediately actionable. No more generic reports, only strategic guidance built for your business.
Learn More"Energy Compass is a new approach to insight work in our industry and serves as a strong complement to our own research. Above all, it helps us conduct clear competitor analyses when it comes to new services and to understand new players, as well as providing clear insights into the brand implications of various market activities."
Ola Sandberg
Head of Insight and Foresight, E.ON
“For every individual donor organization, it is important to understand its challenges and opportunities based on its position, and that is where a tool like Fundraising Compass can play a vital role. Fundraising Compass delivers significant value in relation to its cost.”
Charlotte Rydh
Secretary General, Giva Sverige
“Odyssey provides us with continuous insights into how the e-commerce landscape is evolving in selected European countries, so we can advise our customers and other e-commerce companies.”
Johan Rönnerman
Executive Vice President, Riverty
